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Amazon is bringing generative AI to Fire TV along with new devices | TechCrunch

Sep 20, 2023 - news.bensbites.co
Amazon has updated its Fire TV lineup with new devices and introduced generative AI updates for its Fire TV voice search. The new devices include the Fire TV Stick 4K and Fire TV Stick 4K Max, as well as a new Fire TV-branded soundbar. The generative AI update allows users to ask Alexa more nuanced and open-ended questions about TV shows and movies in a more conversational way. Users can also ask Alexa to find content based on specific actors, directors, scenes, genres, or entitlements.

The new Fire TV Stick 4K and Fire TV Stick Max 4K offer improved performance and support for Wi-Fi 6 and Wi-Fi 6E respectively, with the Max version also offering double the storage of the previous generation. The company also introduced a 24-inch Fire TV Soundbar and a new Fire TV bundle that includes a six-month subscription to MGM+. All the new Fire TV devices are available for pre-order on Amazon.com and carry the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications.

Key takeaways:

  • Amazon has updated its Fire TV lineup with new devices, including the Fire TV Stick 4K and Fire TV Stick 4K Max, and introduced generative AI updates for its Fire TV voice search, allowing users to interact with Alexa in a more conversational way.
  • The new Fire TV Stick 4K and Fire TV Stick Max 4K support Wi-Fi 6 and Wi-Fi 6E respectively, with the Max version offering double the storage of its predecessor at 16GB and an upgraded 2.0 GHz quad-core processor.
  • Amazon is also introducing a new Fire TV-branded soundbar and a Fire TV device bundle that includes a six-month subscription to MGM+ with the purchase of a Fire TV media player or smart TV in the U.S.
  • All the new Fire TV devices carry the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications and are available for pre-order on Amazon.com.
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