In other news, Amazon is also rolling out its AI voice search feature to Alexa, enabling it to answer open-ended questions about content. The new search feature is the latest in Amazon's efforts to add generative AI-powered features to Fire TV. The company has previously launched an AI-powered image generator for TV backgrounds and three Alexa experiences for gaming and song creation. The new feature will be available to customers in the U.S. with Fire TV devices running Fire OS 6 or later in a few weeks.
Key takeaways:
- Amazon is introducing an AI-powered search feature to Fire TV that allows Alexa to answer open-ended questions about TV shows and movies, and provide recommendations based on user preferences.
- The feature is powered by a proprietary large language model (LLM) that understands natural language and can answer specific queries.
- Alexa will also be able to suggest titles included in streaming services the user is subscribed to, showing only content available to the user.
- The new feature will be available in a few weeks to customers in the U.S. with Fire TV devices running Fire OS 6 or later.