Amazon is working on a new 'reasoning' AI model that competes with OpenAI and Anthropic
Mar 04, 2025 - businessinsider.com
Amazon is developing a new AI model with advanced reasoning capabilities under the Nova brand, aiming for a launch by June. The model will feature "hybrid reasoning," combining quick answers with complex thinking, and is designed to be more cost-efficient than competitors like OpenAI, Anthropic, and Google. Amazon's goal is to rank the model in the top 5 for performance on external benchmarks evaluating software development and math skills. This initiative is part of Amazon's broader strategy to invest in its own AI models while offering diverse options through its Bedrock platform.
The project is led by Amazon's AGI team under head scientist Rohit Prasad, positioning Amazon in direct competition with Anthropic, despite their close partnership and Amazon's $8 billion investment in the startup. Anthropic's latest model, Claude 3.7 Sonnet, also employs a hybrid reasoning approach. Amazon's commitment to developing its own AI models reflects its strategic focus on innovation and cost efficiency in the AI space.
Key takeaways:
Amazon plans to launch a new AI model with advanced reasoning capabilities under the Nova brand by June.
The model will use a hybrid reasoning approach, offering both quick answers and complex thinking.
Amazon aims to make the model more cost-efficient than competitors and achieve a top 5 performance ranking on external benchmarks.
Amazon's investment in its own AI models reflects its commitment to compete directly with companies like Anthropic, despite their partnership.
