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Amazon launches Alexa+, an AI-powered rebirth of its digital assistant

Feb 27, 2025 - digitaltrends.com
Amazon is advancing its digital assistant capabilities with Alexa+, a next-generation version of Alexa powered by generative AI from Amazon Nova and Anthropic Claude AI models. Alexa+ offers enhanced natural language capabilities, memory systems, and contextual awareness, allowing users to carry conversations across devices seamlessly. It can perform tasks across various platforms, manage smart home devices, and provide real-time information from reliable sources. Alexa+ also introduces new features like image generation, music creation, and advanced automation routines, making it a versatile assistant for both personal and home use.

Alexa+ will be available for free to Prime subscribers in the US through an early access program, with a $19.99 fee for non-Prime users. It will be accessible via a new mobile app for Android and iOS, as well as a web client. Initially, support is limited to the Echo Show series, with some older Echo devices being non-eligible. The assistant's capabilities include booking services, managing schedules, and providing personalized routines, all while integrating with third-party services and offering a dedicated kids' experience to restrict certain activities.

Key takeaways:

  • Amazon is launching Alexa+, a next-gen version of Alexa powered by generative AI, offering enhanced natural language capabilities and memory features.
  • Alexa+ will be free for Prime subscribers and available via a new mobile app and web client, with access limited to certain Echo Show devices.
  • The assistant can perform tasks across different platforms, integrate with third-party services, and offer real-time information from reliable sources.
  • Alexa+ introduces new smart home control features, personalized routines, and entertainment capabilities, making it a comprehensive digital assistant upgrade.
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