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Amazon launches generative AI to help sellers write product copy

Sep 14, 2023 - aboutamazon.com
Amazon is utilizing the latest advancements in generative artificial intelligence (AI) to enhance the listing creation and management experience for sellers. The new AI capabilities will simplify the process of creating detailed and engaging product descriptions, titles, and listing details. Sellers only need to provide a brief product description, and Amazon will generate high-quality content for review. This technology will make it faster and easier for sellers to list new products and enrich existing listings, ultimately aiding customers in making confident purchase decisions.

The new AI capabilities were announced at Accelerate 2023, Amazon's annual seller conference. Early feedback from sellers who have tested the AI offerings indicates that the majority are directly using the listing content generated by the AI model. This is part of Amazon's broader plan to use AI to enhance the seller experience and help more sellers succeed.

Key takeaways:

  • Amazon is using generative AI to improve the listing creation and management experience for sellers, making it easier to create engaging product descriptions, titles, and listing details.
  • The new AI capabilities use large language models to build comprehensive product descriptions from a brief input provided by the seller.
  • Amazon's new AI models can infer, improve, and enrich product knowledge at an unprecedented scale, improving the quality, performance, and efficiency of product listings.
  • Early feedback indicates that the majority of sellers are directly using the listing content the AI model creates for them, indicating the potential for this technology to significantly simplify the listing creation process.
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