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Amazon Music follows Spotify with an AI playlist generator of its own, Maestro | TechCrunch

Apr 16, 2024 - techcrunch.com
Amazon Music is testing Maestro, an AI playlist generator, for U.S. customers on iOS and Android. The feature allows users to create playlists using spoken or written prompts, including emojis, activities, sounds, or emotions. The AI then generates a playlist based on these inputs. The product is currently in beta, and Amazon has implemented measures to block offensive language and inappropriate prompts.

Maestro is not yet widely available and is currently being launched to a subset of free Amazon Music users, Prime customers, and Unlimited Amazon Music subscribers in the U.S. To use Maestro, users need the latest version of the Amazon Music mobile app. The company has not yet announced when the beta will be rolled out more broadly.

Key takeaways:

  • Amazon Music is testing Maestro, an AI playlist generator, which allows U.S. customers to create playlists using spoken or written prompts, including emojis.
  • The AI-generated playlist will appear with songs that match the user's input, although Amazon warns that the technology won't always get it right the first time.
  • Maestro is currently available to a subset of free Amazon Music users, Prime customers, and Unlimited Amazon Music subscribers on iOS and Android in the U.S.
  • Subscribers will be able to listen to playlists instantly and save them for later, while Prime members and ad-supported users can only listen to 30-second previews of the songs before saving them.
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