Amazon Music tests an AI-powered search experience for fans to learn more about their favorite artists | TechCrunch
May 20, 2025 - techcrunch.com
Amazon Music has introduced a new AI-powered search feature called "Explore," aimed at helping users learn more about their favorite artists. By tapping the “Find” button and entering an artist's name, users can access the "Explore" tab to discover information such as collaborations, related artists, and discography highlights. The feature also promotes Amazon Music's original content and allows users to create AI-generated playlists. This initiative follows the launch of Amazon Music's AI DJ, Maestro, and is part of a strategy to enhance user engagement and compete with streaming services like Spotify.
The Explore feature is currently available to select Amazon Music Unlimited subscribers in the U.S. on the iOS app, limited to 10,000 artists including Bad Bunny and BLACKPINK. This rollout coincides with a recent price increase for the Music Unlimited subscription, suggesting an effort to justify the new cost with added value. The feature aims to keep users engaged longer and deepen their connection with artists, while also encouraging more subscribers to explore the AI playlist function.
Key takeaways:
Amazon Music is testing a new AI-powered search feature called "Explore" to help fans learn more about their favorite artists.
The Explore feature allows users to discover artist information, collaborations, related artists, and discography highlights.
Users can create AI-generated playlists, and the feature is integrated with Amazon Music's AI DJ, Maestro.
The Explore feature is currently in beta for select Amazon Music Unlimited subscribers in the U.S. and is limited to 10,000 artists.
