Amazon Photos update allows users to shop for products from library
Mar 29, 2025 - businessinsider.com
Amazon has introduced a new feature in its Amazon Photos app that transforms users' photo libraries into an online marketplace. This update allows users to search for products on Amazon using photos stored in their app, leveraging image recognition technology to identify and find similar products available on the platform. By selecting the Lens icon when viewing individual photos, users can explore related products in the Amazon retail app or website, making it easier to shop for items they encounter in their daily lives.
This feature is part of Amazon's broader strategy to enhance shopping experiences and attract more customers. It coincides with Amazon's efforts to collaborate with media companies to drive traffic to its e-commerce platform through product recommendations. The launch of this feature aligns with Amazon's 2025 Big Spring Sale, offering shoppers deals across various categories.
Key takeaways:
Amazon Photos has introduced a feature that allows users to search for products on Amazon using photos stored in their app.
The feature utilizes image recognition technology to identify similar products available on Amazon.
Users can explore products by selecting the Lens icon when viewing individual photos in the Amazon Photos app.
This update is part of Amazon's strategy to attract more shoppers, coinciding with their 2025 Big Spring Sale.
