Amazon Plans to Unveil Next-Generation Alexa AI Later This Month
Feb 05, 2025 - macrumors.com
Amazon is set to host an AI-focused event on February 26, where it plans to unveil a next-generation Alexa powered by generative AI, marking the most significant update since its 2014 launch. The revamped Alexa will feature complex, context-aware conversations and handle multi-faceted requests, utilizing AI models from Anthropic's Claude. Initially, the new Alexa will be tested with a small user group for free, with plans to introduce a subscription fee later. This update comes as Apple prepares to test a new Siri iteration with enhanced capabilities, including on-screen awareness and personal context, to better compete with AI products like ChatGPT.
In other news, Apple has launched a new app called "Invites" for event planning and is expected to announce the Powerbeats Pro 2 on February 11. Additionally, Apple is making changes to its AppleCare+ policy, shifting to subscription-only plans at retail stores and raising monthly prices. Rumors also suggest Apple may introduce a new iCloud-based event invite tool, codenamed "Confetti," soon. Meanwhile, the iPhone 17 Pro, expected in September, is rumored to feature an aluminum frame and other updates.
Key takeaways:
Amazon plans to introduce a next-generation Alexa generative AI service at an AI-focused event on February 26.
The new Alexa will use AI models from Anthropic's Claude and will be able to hold complex, context-aware conversations.
Amazon aims to eventually charge a subscription fee for the new Alexa, starting with a test phase for a small number of users.
Apple is also working on updating Siri with new capabilities, including large language models, to better compete with other AI products.
