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Amazon Restricted Vaginal Health Products for Being ‘Potentially Embarrassing’

Feb 28, 2025 - wired.com
Startup founder Tara Langdale-Schmidt alleges that Amazon has repeatedly blocked her company VuVatech's pelvic and vaginal pain relief devices from being listed, citing prudish "adult" content rules. Despite Amazon's claims that no VuVatech products have been blocked for adult policy violations recently, Langdale-Schmidt argues that the platform's restrictions have negatively impacted her business. A survey by the Center for Intimacy Justice highlights widespread challenges faced by over 150 businesses and organizations in the sexual health sector when promoting products on platforms like Amazon, Google, Meta, and TikTok. These companies report excessive content restrictions, which they believe hinder access to important health products and information.

The survey reveals that many sexual health businesses have had ads blocked or accounts suspended due to policies aimed at protecting minors from sensitive content. Google, Meta, and TikTok have faced similar criticisms, with businesses resorting to "algospeak" to bypass automated filters. The Center for Intimacy Justice argues that these restrictions suppress valuable sexual health tools and information online, calling for more informed moderation practices. Despite some platforms loosening rules for certain products, businesses continue to struggle with content moderation policies that they feel are biased against women's health.

Key takeaways:

  • Startup founder Tara Langdale-Schmidt claims Amazon has repeatedly blocked her company's pelvic and vaginal pain relief products due to prudish content rules, impacting sales and visibility.
  • The Center for Intimacy Justice's survey highlights widespread challenges faced by sexual health and wellness companies on platforms like Amazon, Meta, Google, and TikTok, with many reporting content restrictions and account suspensions.
  • Google and Meta have faced criticism for blocking ads related to sexual health, though both companies assert they allow such ads under specific policies, while TikTok's policies prohibit advertising for sexual "enhancement" products.
  • Organizations have resorted to using "algospeak" to bypass automated content filters, but this practice can lead to confusion and perpetuate stigmas around sexual health topics.
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