In addition to Inspire, Amazon recently announced the discontinuation of its Try Before You Buy feature, citing increased consumer interest in AI tools like size recommendations and virtual try-ons. The company is focusing on developing AI tools and infrastructure to provide alternatives to these discontinued features. Meanwhile, Amazon's other offerings, such as its direct-from-China marketplace, Amazon Haul, continue to operate, reflecting its strategy to emulate successful models from other major players in the market.
Key takeaways:
- Amazon has discontinued its TikTok-like feature, Inspire, in its shopping app, redirecting users to its chatbot Rufus and other AI-powered tools.
- The decision to remove Inspire was based on consumer sentiment, with Amazon focusing on integrating social media for product inspiration and recommendations.
- Amazon had previously partnered with TikTok, Pinterest, and Instagram for social commerce, but TikTok's future in the U.S. remains uncertain.
- Amazon is also discontinuing its Try Before You Buy feature, emphasizing AI tools like size recommendations and virtual try-on instead.