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Amazon taps generative AI to enhance product reviews | TechCrunch

Aug 14, 2023 - news.bensbites.co
Amazon plans to use generative AI to create summaries of customer reviews on product pages, highlighting key product features and customer sentiment. The feature will also include clickable buttons for key product attributes, allowing customers to access specific reviews mentioning those attributes. Initially, the AI-powered features will be tested on a subset of U.S. mobile users across a range of products, with plans to expand the feature to more categories as it becomes more widely available.

However, the effectiveness of the AI summaries will depend on the quality of the reviews they analyze. Amazon has faced issues with fake and misleading reviews in the past, including paid reviews. The company has taken steps to combat this, including blocking fake reviews, suing sellers who buy fake reviews, and investing in machine learning models and expert investigators to detect and prevent fake reviews. The company assures that it will only summarize reviews from verified purchases.

Key takeaways:

  • Amazon is leveraging generative AI to summarize customer reviews and highlight key product attributes on the product detail page.
  • The new AI-powered features will be initially rolled out to a subset of U.S. shoppers on mobile devices across a broad selection of products.
  • Amazon has struggled with fake and misleading product reviews in the past, and is working to ensure only verified purchase reviews are summarized.
  • The company is investing in machine learning models and expert investigators to detect and prevent fake reviews from appearing on its store.
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