The survey also highlighted that the most common uses for voice assistants are simple tasks like asking questions and playing music, with only 23% using them for smart home commands. Privacy fears and the potential introduction of subscription fees for AI features pose challenges for Amazon. With 50% of respondents expressing distrust in home voice assistants and only 23% willing to pay for more AI features, Amazon must demonstrate significant value in its upcoming announcements. The company aims to differentiate Alexa's AI upgrades from competitors like Google's Gemini and Apple's Siri, focusing on more complex use cases and integrations.
Key takeaways:
- Amazon Alexa remains the most trusted smart home assistant, but trust and cost are key concerns for users.
- 73% of home voice assistant users have privacy concerns about AI integrations, and 56% would not pay extra for additional AI features.
- Amazon Alexa is the most popular voice assistant among US adults, but competition from Apple's Siri and Google Assistant is strong, especially among Gen Z.
- Only 23% of adults are willing to pay a fee for more AI features in voice assistants, posing a challenge for Amazon's potential subscription model.