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Amazon unveils Nova Act, an AI agent that can control a web browser | TechCrunch

Mar 31, 2025 - techcrunch.com
Amazon has introduced Nova Act, a general-purpose AI agent capable of controlling a web browser to perform simple tasks independently. Developed by Amazon's AGI lab in San Francisco, Nova Act is part of the upcoming Alexa+ upgrade, which enhances Amazon's voice assistant with generative AI capabilities. The Nova Act SDK, available at nova.amazon.com, allows developers to create agent prototypes that can automate basic web actions like ordering food or making reservations. Although currently in a research preview phase, Nova Act has shown promising results, outperforming similar agents from OpenAI and Anthropic in internal tests.

The Nova Act initiative is led by former OpenAI researchers David Luan and Pieter Abbeel, who aim to create AI systems that can perform tasks akin to human computer use. While the technology is still developing, Amazon hopes Nova Act will address reliability issues seen in early AI agents from competitors like OpenAI and Google. The success of Nova Act is crucial for Amazon, especially as it prepares to launch Alexa+, which could significantly impact the company's AI strategy. Early tests will reveal whether Amazon's agents can overcome the limitations faced by other AI systems in the market.

Key takeaways:

  • Amazon has unveiled Nova Act, a general-purpose AI agent capable of independently performing simple actions on a web browser, along with the Nova Act SDK for developers.
  • Nova Act will power features in Amazon's upcoming Alexa+ upgrade, aiming to enhance the voice assistant with generative AI capabilities.
  • Amazon claims Nova Act outperforms similar agents from OpenAI and Anthropic in internal tests, although it hasn't been benchmarked against more common evaluations like WebVoyager.
  • Nova Act is the first product from Amazon's AGI lab, co-led by former OpenAI researchers, and aims to automate simple tasks while allowing for human intervention when necessary.
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