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Amazon veteran Alex Ceballos joins Dave Clark at AI driven supply chain solution startup Auger — Retail Technology Innovation Hub

Dec 09, 2024 - retailtechinnovationhub.com
In October, former Amazon executive Dave Clark launched Auger, an AI-powered supply chain tool, with a $100 million seed round led by Oak HC/FT. Auger aims to integrate with existing inventory management systems to provide real-time insights and address inefficiencies in supply chains. Alex Ceballos, another Amazon veteran, has joined Auger as President and CFO, bringing experience from his role in acquiring Kiva Systems for Amazon. Ceballos emphasized Auger's commitment to creating efficient and sustainable global supply chains and plans to pursue partnerships and strategic acquisitions to enhance their offerings.

The 2024 RTIH Innovation Awards, focusing on supply chain technology and other retail innovations, took place in London, celebrating advancements in the omnichannel world. The event, now in its sixth year, highlighted innovations such as checkout-free stores and automated supply chains. Scott Thompson, RTIH Founder and Editor, praised the finalists and winners for their contributions to efficiency and profitability in retail operations. The awards were supported by various sponsors and featured a ceremony hosted by comedian Lucy Porter.

Key takeaways:

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  • Dave Clark, a former Amazon executive, launched a new company called Auger, which focuses on AI-powered supply chain solutions and has raised a $100 million seed round led by Oak HC/FT.
  • Alex Ceballos, another Amazon veteran, has joined Auger as President and CFO, bringing his experience in corporate development and logistics innovation.
  • Auger aims to create a more efficient and sustainable global supply chain by integrating AI with existing inventory management systems and forming strategic partnerships.
  • The 2024 RTIH Innovation Awards highlighted advancements in supply chain technology, celebrating companies that effectively integrate innovative tech into everyday operations.
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