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Amazon wants you to throw out your BMW’s user manual in favor of AI

Jan 10, 2024 - qz.com
Amazon is collaborating with BMW to integrate a large language model (LLM) into its cars, aiming to make the vehicle itself the best source of information about its features. The voice assistant LLM will work in conjunction with the existing BMW Personal Assistant to provide detailed responses to user queries. The AI system is designed to interpret the car's diagnostic details and answer technical questions, potentially replacing the need for a traditional owner's manual. However, the most advanced features of the AI assistant require a 5G connection, and the system is still in development.

The AI assistant was first introduced in BMWs in 2022, at the beginning of the generative AI boom. Despite the potential benefits, there are concerns about the distraction the AI could cause, and Amazon is working on defining precise boundaries for the AI's capabilities. The company has been secretive about the specifics of the AI model used, and the requirement for constant connectivity presents a significant hurdle.

Key takeaways:

  • Amazon is working with BMW to integrate a large language model (LLM) as a voice assistant in its cars, aiming to make the car itself the best source of information about its features and functions.
  • The AI voice assistant can provide detailed responses to user queries, and even make recommendations based on location and driving conditions.
  • The AI voice assistant requires satellite connectivity for its most advanced features, and some of its functions will not work without an internet connection.
  • Amazon has been reticent about the specifics of the AI model they're using in BMW cars, and the reliance on cloud connectivity could limit the effectiveness of this feature.
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