The feature is currently rolling out and will be available to US sellers in the coming weeks. This is part of Amazon's broader investment in AI tools, which includes an AI product text generation service, AI tools for generating photos and creating product listing text, and an AI chatbot for shoppers. Amazon's cloud service AWS, which powers AI on the e-commerce platform, also hosts several AI models and a text-to-image generator.
Key takeaways:
- Amazon is launching a new AI feature that allows sellers to create product pages by copying and pasting a link from their external website.
- The AI will generate a product page complete with a written description and images, aiming to reduce the time it takes to bring a product from a different website onto Amazon.
- Sellers must own, hold the rights to, or have a license to use the content of the link they paste, or they may face legal action from Amazon.
- Amazon has been investing heavily in generative AI, releasing tools for sellers to generate photos and product listing text, and for shoppers, an AI chatbot named Rufus.