Amazon's Alexa Fund is now backing AI startups | TechCrunch
Mar 26, 2025 - techcrunch.com
Amazon's Alexa Fund, initially established in 2015 to support early-stage voice startups, is expanding its investment focus to include AI-enabled hardware and smart agents, driven by advancements in AI and the launch of Gen AI-powered Alexa+. Paul Bernard, the director of the Alexa Fund, highlighted the fund's evolving mission to embrace new technologies while maintaining its original focus. The fund has recently invested in four startups: NinjaTech AI, an all-in-one AI company offering a chatbot with various capabilities; Hedra, an AI media company for generating multimedia content; Ario, an AI-powered family management app; and HeyBoss, a startup that facilitates the creation of digital products through simple descriptions.
These investments allow Amazon to leverage its cloud and AI infrastructure, providing startups with early access to private APIs and SDKs, as well as opportunities with Amazon Business. This strategy aligns with other major AI companies like OpenAI, Anthropic, and Google, which are also investing in promising startups to utilize their AI models. The Alexa Fund's renewed mission reflects the broader industry trend of supporting innovative AI applications across various sectors.
Key takeaways:
Amazon's Alexa Fund, initially focused on voice technology, is expanding its investment scope to include AI startups, particularly in AI-enabled hardware and smart agents.
The fund has recently invested in four startups: NinjaTech AI, Hedra, Ario, and HeyBoss, each working in different areas of AI technology.
Amazon provides these startups with early access to private APIs and SDKs, as well as opportunities to collaborate with senior executives and Amazon Business.
Major AI companies like OpenAI, Anthropic, and Google are also investing in startups to leverage their AI models and technologies.
