The AI-enhanced Alexa aims to improve user engagement and help Amazon financially, as Alexa has historically been a financial loss for the company. Analysts suggest that if 10% of active Alexa users subscribe to the paid service, Amazon could generate $600 million annually. The project has faced delays due to concerns about response quality and speed, but the upcoming event is expected to officially introduce the new capabilities.
Key takeaways:
- Amazon plans to unveil an AI-powered Alexa with generative AI capabilities at an event on February 26.
- The new Alexa will be able to handle multiple prompts in a single conversation and act as an agent to carry out tasks independently.
- Amazon is considering charging a monthly fee for the AI-powered Alexa, while the classic version will remain free.
- The AI-enhanced Alexa aims to improve user engagement and potentially generate significant revenue for Amazon.