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Amazon’s GenAI-Powered Alexa Plus Is Smarter, Contextual And More Personal

Feb 26, 2025 - forbes.com
Amazon has announced Alexa Plus, a significant update to its voice assistant, incorporating generative AI to make it smarter, more personal, and better at understanding context. This new version, which will be available on Echo Show devices starting next month, is priced at $19.99 per month but will be free for Amazon Prime members. Alexa Plus can carry on more natural conversations, learn user preferences, and remember details like dietary restrictions. It also integrates with various services such as Uber Eats, Zoom, and Sonos, and can analyze data from media sources for news and information.

Additionally, Alexa Plus introduces features for Amazon Kids+ subscribers, including "Stories with Alexa" and "Explore with Alexa," aimed at fostering children's curiosity and creativity. The update includes a new dashboard with enhanced widgets and animations. Alexa Plus will launch in the USA with Echo Show models 8, 10, 15, and 21 starting in March.

Key takeaways:

  • Alexa Plus is a new version of Amazon's voice assistant, offering enhanced personalization and contextual understanding, available for $19.99 per month but free for Amazon Prime members.
  • The update allows Alexa Plus to remember user preferences, such as dietary restrictions, and provides more natural, conversational interactions.
  • Alexa Plus integrates with various services and can perform tasks like booking tickets and finding Uber rides, using data from multiple media sources for news and information.
  • New features for Amazon Kids+ subscribers, "Stories with Alexa" and "Explore with Alexa," aim to inspire children's curiosity and creativity.
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