The launch of this feature comes as Google TV is also rolling out its own AI-generated summaries, indicating a potential AI competition in the streaming industry. Amazon's initial rollout will be limited to Fire TV customers in the U.S. and will focus on Amazon MGM Studios originals. This feature could represent the future of viewer interaction with streaming content.
Key takeaways:
- Amazon has introduced a new AI feature called “X-Ray Recaps” for Prime Video, which provides spoiler-free content summaries.
- The feature uses custom AI models built with Amazon Bedrock and SageMaker, analyzing various aspects of the video content to create personalized recaps.
- This development comes as Google TV also introduces its own AI-generated summaries, indicating a potential AI competition in the streaming industry.
- Amazon is initially rolling out this feature to Fire TV customers in the U.S., focusing on Amazon MGM Studios originals as part of a careful testing strategy.