The tool, initially available on the mobile app, will be rolled out to all customers in stages over the next few weeks. Amazon CFO Brian Olsavsky emphasized that Rufus is an addition to the current shopping experience, allowing customers to continue using the search bar if they have a clear idea of what they want. The launch of Rufus confirms a previous Business Insider report that predicted the new tool, previously referred to as Project Nile.
Key takeaways:
- Amazon is introducing an AI-powered shopping assistant named Rufus, designed to help customers make better shopping decisions by pulling information from Amazon and the web.
- Rufus will be able to guide customers on what to consider when shopping in different product categories and can provide specific product recommendations based on factors like age group or season.
- The tool will also be able to answer questions about a product while on the page, using information from listing details, reviews, and Q&As.
- Amazon is launching Rufus in beta and plans to roll it out to customers, starting with those using the mobile app, over the next few weeks.