The tool is part of Amazon's efforts to provide advertisers with cost-effective ways to create engaging images. Advertisers can use the tool by selecting their product in the Amazon Ad Console, clicking "Generate", and choosing from several image options. The tool also allows for image refinement with short text prompts. Amazon has started rolling out the feature to select advertisers and plans to expand its availability over time.
Key takeaways:
- Amazon is introducing a new beta feature that allows advertisers to create AI-generated image backgrounds for products, aiming to enhance ad performance and remove creative barriers.
- The tool is designed to be user-friendly and requires no technical expertise. It can generate several image options in seconds, which can be refined with short text prompts.
- Amazon claims that the tool is effective, stating that ads with lifestyle context images can have click-through rates 40% higher than those with standard product images.
- The feature is currently being rolled out to select advertisers, with plans to expand availability over time.