The e-commerce giant has been increasing its use of generative AI, with tools for writing product descriptions and summarizing customer reviews. The new image generation tool is part of Amazon's efforts to simplify the ad creation process, reduce costs, and improve ad performance. Large companies like Nestle and Unilever have also reportedly been using similar software.
Key takeaways:
- Amazon is developing a new AI image generation tool for advertisers to create backgrounds based on product descriptions and themes.
- The tool allows advertisers to upload a photo, describe the desired background, select a theme, and generate the image. They can also refine the image and test multiple versions for optimization.
- Amazon believes this tool can improve ad performance by placing products in a lifestyle context, potentially increasing click-through rates by 40%.
- Amazon has been increasing its use of generative AI, including a tool to help sellers write product descriptions and technology to summarize customer reviews.