The company has also been investing in enhancing its review features, including the use of artificial intelligence (AI) to highlight key points from customer reviews. However, Amazon has also taken legal action against two services it accuses of producing fake product reviews. The company insists that only authentic reviews from verified purchases are used in the AI-generated review highlights.
Key takeaways:
- Amazon has launched a new feature called Your Books, which allows users to explore all their books in one place and offers personalized features to help them find their next read.
- The feature shows users every book they’ve bought, borrowed or saved, whether in print, on Kindle or via Audible, and allows them to organize their library based on genres, authors, or series.
- The library also helps users discover new books by searching through Amazon’s entire selection of books and presenting options based on the user’s interests.
- Amazon has been investing more in enhancing its review features, including employing artificial intelligence for a feature that highlights what customers have written in their product reviews.