AMD takes aim at Nvidia's AI hardware dominance with Brium acquisition | TechCrunch
Jun 04, 2025 - techcrunch.com
AMD has announced the acquisition of AI software optimization startup Brium, a move aimed at reducing Nvidia's dominance in AI hardware. Brium specializes in developing machine learning applications that enable AI inference across various hardware platforms, potentially allowing AI software to be retrofitted for different hardware than originally intended. This acquisition aligns with AMD's strategy to build a high-performance, open AI software ecosystem, addressing the challenge of AI software predominantly being designed for Nvidia hardware.
This acquisition marks AMD's fourth strategic purchase in two years, following the acquisitions of Silo AI, Nod.AI, and Mipsology. The goal is to foster an open-source AI ecosystem and provide viable alternatives to Nvidia hardware for AI workloads. Brium's blog post highlights the industry's reliance on Nvidia and emphasizes the need for efficient model inference across diverse hardware architectures, underscoring AMD's commitment to enhancing its AI capabilities and market position.
Key takeaways:
AMD acquired AI software optimization startup Brium to reduce Nvidia's dominance in AI hardware.
Brium specializes in enabling AI inference across various hardware, potentially retrofitting AI software for different platforms.
The acquisition aligns with AMD's goal to build a high-performance, open AI software ecosystem.
This is AMD's fourth strategic acquisition in two years, following purchases of Silo AI, Nod.AI, and Mipsology.
