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Ampere leads a pack of AI startups to challenge Nvidia's 'unsustainable' GPUs

Oct 18, 2023 - theregister.com
Arm CPU vendor Ampere has launched the AI Platform Alliance, a coalition of chip startups including Cerebras Systems, Graphcore, Furiosa, Kalray, Kinara, Luminous, Neuchips, Rebellions, and Sapeon. The alliance aims to challenge Nvidia's dominance in the AI sector by promoting an open AI ecosystem, focusing on creating more efficient and cost-effective AI systems than GPUs. Ampere's chief product officer, Jeff Wittich, criticized the current AI ecosystem for being closed, inefficient, and costly, making it difficult for people to scale AI to meet their needs.

The alliance's first task is to address the hardware issue by creating a variety of hardware solutions that can be readily deployed on existing OEM and ODM platforms. The goal is to provide customers with more choices for efficient and cost-effective solutions. However, two major companies, Intel and AMD, are missing from the alliance. Both are heavily invested in developing their own AI hardware and software and have championed open source frameworks and tools. Despite this, Wittich stated that anyone is welcome to apply to join the alliance.

Key takeaways:

  • The AI Platform Alliance, led by Arm CPU vendor Ampere, has been launched to challenge Nvidia's dominance in the AI space. The alliance includes several chip startups such as Cerebras Systems, Graphcore, Furiosa, Kalray, Kinara, Luminous, Neuchips, Rebellions, and Sapeon.
  • The alliance aims to promote an open AI ecosystem and create more efficient AI systems than GPUs. They plan to address the issue of high power consumption and cost in the current AI hardware and software solutions.
  • The alliance's initial focus is to create a variety of hardware solutions that can be readily deployed on existing OEM and ODM platforms. They also aim to develop open foundation models.
  • Two major companies, Intel and AMD, are not part of the alliance. Both these companies are heavily invested in the development of their own AI hardware and software and have championed open source frameworks and tools.
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