Despite these safeguards, the proliferation of AI-generated content could lead to an environment where everything online is potentially fake, leading to a "liar's dividend" where real incriminating information can be dismissed as AI-generated. The article suggests that while Synthesia's technology could revolutionize corporate communications and marketing, it also underscores the need for robust regulation and public education about AI-generated content.
Key takeaways:
- Synthesia, an AI video startup, has launched a new generation of AI-generated avatars that are more realistic and expressive than previous versions.
- The company uses data collection to capture facial features, mannerisms, and more to create these avatars, which can be used for corporate communications, marketing materials, and more.
- Synthesia has strict rules about content creation and requires explicit consent from individuals to create their avatars. It also has rigorous verification and content moderation systems in place to prevent misuse.
- Despite these safeguards, the proliferation of AI-generated content raises questions about trust and authenticity in the digital world, with potential implications for misinformation and the "liar's dividend".