The Music AI Incubator is also being developed to test and gain feedback on AI tools that could enhance the creative process in music production. Despite the potential of AI, YouTube acknowledges the complex challenges in this rapidly evolving field and commits to responsible collaboration with music industry partners. The company aims to use these experiments to build tools that empower artists, engage fans, and push the boundaries of creativity on YouTube in a responsible manner.
Key takeaways:
- YouTube, in collaboration with Google DeepMind, is introducing AI-related music experiments, including Dream Track for Shorts and Music AI tools.
- The Dream Track experiment allows artists to create unique soundtracks for YouTube Shorts using AI-generated voices, with the initial phase involving artists like Alec Benjamin, Charlie Puth, and John Legend.
- YouTube is also developing a set of music AI tools that could potentially turn thoughts and ideas into music, with the Music AI Incubator participants testing these tools later this year.
- Despite the opportunities AI presents, YouTube acknowledges the complex challenges it brings and is committed to collaborating with music industry partners to develop sustainable controls, monetization, and attribution frameworks.