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An Outlook On Social Discovery: Trends Transforming How We Connect

Feb 20, 2024 - forbes.com
The article discusses the future of the social discovery industry, which is a crossover between dating apps and social media. Key trends shaping the industry include the use of virtual reality (VR) and high-fidelity avatars, AI personalization, and the rise of niche communities. The VR trend is expected to extend to dating apps and social discovery platforms, with avatars evolving to represent users more accurately. AI is set to play a significant role in enhancing user experiences by analyzing user behavior and preferences, and facilitating conversations on dating platforms.

The article also highlights the shift towards specialized, niche communities as users seek platforms that cater to their unique interests. Niche social discovery dating platforms offer spaces where individuals can bond over shared interests, leading to more meaningful and lasting connections. The social discovery market is estimated to reach nearly $1 billion, accounting for roughly 10% of the entire online global dating market. The future of social discovery is expected to be dynamic and exciting, driven by tech innovation.

Key takeaways:

  • The social discovery market, a crossover between dating apps and social media, is estimated to reach nearly $1 billion, accounting for about 10% of the entire online global dating market.
  • Virtual Reality (VR) and high-fidelity avatars are shaping the future of social discovery, with the VR headset market expected to surge to over $100 billion in 10 years.
  • Artificial Intelligence (AI) is playing a significant role in enhancing user experiences on social discovery platforms, from suggesting personalized conversation starters to predicting relationship compatibility.
  • There is a rising trend towards niche communities in social discovery, with users seeking out platforms that cater specifically to their unique interests, hobbies and passions.
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