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Anamorph’s generative technology reorders scenes to create unlimited versions of one film | TechCrunch

Feb 28, 2024 - techcrunch.com
Anamorph, a new filmmaking and technology startup, has launched with a proprietary generative technology that creates unique films each time they are shown. The company, founded by filmmaker Gary Hustwit and digital artist Brendan Dawes, debuted its technology at the 2024 Sundance Film Festival with the documentary “Eno,” about English musician and visual artist Brian Eno. The generative media platform selects scenes from over 500 hours of footage, creating billions of potential sequences and a unique viewing experience for each audience.

The company spent five years building its software from scratch, which can process hundreds of 4K video files in real-time and create over 52 quintillion variations. However, the technology is currently limited by the lack of streaming platforms that can support it. Anamorph is exploring other projects that could utilize generative platforms, including art displays and blockbuster films, and is open to consultations with filmmakers, content creators, studios, and streaming companies.

Key takeaways:

  • Anamorph, a new filmmaking and technology company, has launched with a proprietary generative technology that can create films that are different every time they’re shown.
  • The company debuted its technology at the 2024 Sundance Film Festival with the documentary “Eno,” which used the generative media platform to select scenes from over 500 hours of footage, creating a unique viewing experience for each audience.
  • The company spent five years building its software from scratch, and it can process potentially hundreds of 4K video files, each with its own 5.1 audio tracks, in real-time.
  • While current streaming platforms cannot support this technology, Anamorph is open to consultations with filmmakers, content creators, studios, streaming companies, and more to collaborate on projects.
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