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Anthropic's AI-generated blog dies an early death | TechCrunch

Jun 09, 2025 - techcrunch.com
Anthropic's experiment with a blog called "Claude Explains," which featured content generated by its Claude AI models, was recently discontinued. The blog aimed to combine customer requests for explainer content with marketing goals, showcasing Claude's writing abilities on technical topics. However, it faced criticism for a lack of transparency regarding the extent of AI-generated content. Despite plans to expand the blog's topics, Anthropic decided to wind down the pilot after about a month, redirecting the blog's address to its homepage.

The blog's closure may have been influenced by concerns over the perception of Claude's writing capabilities, as AI-generated content can sometimes include inaccuracies. This issue has affected other publishers, such as Bloomberg and G/O Media, who faced backlash for errors in AI-written content. Before its closure, Claude Explains had gained some traction, with over 24 websites linking to its posts. Anthropic emphasized that the blog was a demonstration of how AI could augment human expertise rather than replace it.

Key takeaways:

  • Anthropic's Claude Explains blog, which showcased AI-generated content edited by humans, was shut down shortly after its launch.
  • The blog aimed to combine customer requests for explainer content with marketing goals, covering topics like creative writing and data analysis.
  • There was criticism over the lack of transparency regarding the extent of AI-generated content, leading to perceptions of it as an automated content marketing attempt.
  • Anthropic may have been cautious about overstating Claude's writing capabilities, as AI-generated content can sometimes be inaccurate.
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