Despite being quieter about its AI developments, Apple has been investing heavily in AI research, with CEO Tim Cook revealing that the company's R&D spending was up by about $3.12 billion this year due to increased spending on AI. The company has also been working on its own AI model, Ajax, which is used to power an internal chatbot. Despite the focus on AI, Apple remains predominantly a hardware company, with most of its sales stemming from hardware products.
Key takeaways:
- Apple is working on a new version of Siri that incorporates AI technology, overseen by Senior Vice Presidents John Giannandrea and Craig Federighi.
- There are ongoing internal debates about whether the AI should be on-device or cloud-based, with each having its own advantages.
- Apple has been feeling pressure to catch up in the AI race, with its slower start considered a 'big miss' internally.
- The company has been investing in AI research and development, including its own AI model, Ajax, which is reportedly more potent than OpenAI's GPT-3.5.