However, the author argues that Apple's strategy is not about being the first to integrate new technology, but about doing it best. The main concern within the company is not that they've missed out on AI, but rather that there is skepticism about whether their own AI/Machine Learning (ML) team can deliver the necessary advancements, especially given Apple's focus on privacy.
Key takeaways:
- Apple has been lagging behind in the AI race, with competitors like Google, Microsoft, and Amazon rolling out AI-powered products while Apple's only noteworthy AI release was an improved auto-correct system in iOS 17.
- Despite this, the author argues that Apple's improved autocorrect is a major feature and that the company has done some good work with AI features in Photos.
- Apple CEO Tim Cook has stated that the company has been working on generative AI technology for years, but there is internal concern about whether Apple's AI/ML team can deliver competitive products.
- Apple is known for integrating new technologies into products in meaningful ways, prioritizing quality over being the first to market, and there is no internal anxiety that they've already missed anything related to AI.