Apple Bets on AI to Drive Demand for iPhone 16, Targets 10% Growth in Shipments
Jul 11, 2024 - news.bensbites.com
Apple Inc. plans to ship at least 90 million iPhone 16 units in the second half of this year, banking on AI services to boost demand following a challenging 2023. The company has communicated to suppliers and partners that it aims for a 10% increase in shipments of new iPhones compared to their predecessors.
This goal comes after Apple shipped approximately 81 million iPhone 15s in the latter half of 2023. The company is counting on the new features and improvements in the iPhone 16 to drive this anticipated growth in sales.
Key takeaways:
Apple Inc. plans to ship at least 90 million iPhone 16 devices in the latter half of this year.
The company is counting on AI services to boost demand for its new lineup after a challenging 2023.
Apple has informed suppliers and partners about its target of 10% growth in shipments of new iPhones compared to their predecessors.
The company shipped about 81 million iPhone 15s in the second half of 2023.
