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Apple Big AI Push Could Come in iOS 18, Analysts Say

Jan 24, 2024 - gizmodo.com
Apple is expected to make a significant move into artificial intelligence (AI) with the release of iOS 18 at the Worldwide Developers Conference this summer, according to the Financial Times. The company has been quietly preparing for this shift, acquiring 21 AI startups since 2017, more than Microsoft and Google combined, and exploring deals with news publishers to train its AI systems. The latest iPhones and Apple Watches are equipped with chips powerful enough to run on-device AI technology.

The company has also published a research paper on running large language models (LLMs) on-device using flash memory, a breakthrough that could democratize generative AI. This could give Apple a competitive edge over rivals who rely on cloud capacity for complex LLMs. Speculation is rife that AI will be integrated into iOS via Siri, which could receive a significant upgrade. This follows reports that Amazon is working on an AI-powered version of Alexa.

Key takeaways:

  • Apple is expected to make a significant move into AI with the release of iOS 18, according to analysts.
  • Apple has acquired 21 AI startups since 2017, more than Microsoft and Google combined, in preparation for its AI deployment.
  • The company has been working on machine learning and has developed technology to run generative AI systems on local devices, potentially giving it an advantage over competitors.
  • There is speculation that Apple's AI integration into iOS may involve significant improvements to Siri, possibly in response to Amazon's reported work on an AI-powered version of Alexa.
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