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Apple Bought an AI Startup: What to Know About Its AI Plans

Mar 15, 2024 - cnet.com
Apple has reportedly acquired DarwinAI, a Canadian startup known for making AI systems smaller and faster. The acquisition, which has not been officially announced by Apple, was revealed by Bloomberg, noting that DarwinAI's employees, including co-founder Alexander Wong, have already been integrated into Apple. The startup's social media accounts and official website have been shut down, and Wong's LinkedIn profile shows he started at Apple as the director of machine learning research in January 2024.

Apple's plans for DarwinAI remain unclear, but it is speculated that the startup's technology will be used to enhance AI features in iOS 18. Apple CEO Tim Cook has hinted at exciting AI-related developments to be announced later this year. Currently, Apple's use of AI is limited to the Apple Vision Pro and several features in iOS 17. The company's next operating system, iOS 18, is expected to be a significant upgrade, with rumors suggesting that Apple is pushing for the inclusion of as many AI features as possible.

Key takeaways:

  • Apple has reportedly acquired DarwinAI, a Canadian startup known for making AI systems smaller and faster, and has integrated many of its employees into the company.
  • DarwinAI's co-founder, Alexander Wong, has started at Apple as the director of machine learning research in January 2024.
  • Apple's use of AI in existing products is currently limited, but given DarwinAI's expertise, it's speculated that the company's technology will help add more AI features to iOS 18.
  • Apple's CEO, Tim Cook, has hinted at exciting AI-related plans to be revealed later in the year, and rumors suggest that Apple is pushing for as many AI features as possible in its next OS.
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