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Apple Buys DarwinAI Ahead of Major Generative AI Updates Coming in iOS 18

Mar 14, 2024 - macrumors.com
Apple has acquired DarwinAI, a Canada-based company that specializes in AI technology for inspecting components during manufacturing and creating smaller, efficient AI systems. The acquisition is part of Apple's strategy to compete with Microsoft, Google, and others in the AI market, with plans to integrate generative AI into a range of products and build AI features for its next-generation iOS 18 and macOS 15 operating systems. Apple is also testing large language models and plans to introduce AI features to Siri, Shortcuts, Messages, Apple Music, and more.

In other news, Apple is preparing for the launch of the iPhone 16 Pro and iPhone 16 Pro Max, with rumors suggesting larger displays among other features. The company is also internally testing iOS 17.4.1 for the iPhone, and new iPad Pro and iPad Air models are expected to be announced soon. Apple has also announced the ability for developers in the EU to distribute apps directly from webpages.

Key takeaways:

  • Apple acquired Canada-based company DarwinAI to enhance its AI capabilities and is working on integrating AI features into its next-generation iOS 18 and macOS 15 operating systems.
  • AI features are expected to be added to Siri, Shortcuts, Messages, Apple Music, and more, with an emphasis on on-device processing for privacy reasons.
  • Apple CEO Tim Cook has promised groundbreaking advancements in generative AI by 2024, aiming to compete with Microsoft, Google, and others in the AI market.
  • Several new Apple products and updates are anticipated, including the iPhone 16 Pro with new features, the 2024 iPad Pro, and iOS 17.4.1, along with the introduction of a 'hearing aid mode' for AirPods Pro in iOS 18.
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