Cook also touched on the issue of smartphone usage, expressing concern about people endlessly scrolling and the company's efforts to guide users through features like Screen Time and parental controls. He also discussed the future of Apple's live presentations, stating that while he misses live events, the company has learned that the audience is primarily online. Cook also addressed questions about his tenure as Apple's CEO, stating that he will continue in the role until he feels it's time to move on. He also discussed Apple's decision to add the Camera Control to the iPhone 16, the company's work environment at Apple Park, and the growing regulatory scrutiny it faces.
Key takeaways:
- Apple CEO Tim Cook discussed the company's focus on AI technology, including their partnership with OpenAI and the potential for artificial general intelligence (AGI).
- Cook mentioned that Apple has no plans to charge for Apple Intelligence and sees the smartphone as a long-lasting device, despite the rise of AI-driven devices.
- He addressed reports about the Apple Vision Pro's sales, describing it as an early adopter product and expressing satisfaction with its ecosystem.
- Cook also touched on Apple's move into consumer tools for medical technology, hinting at ongoing research in AI for real-time analysis of biometric data.