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Apple CEO Tim Cook says AI is a fundamental technology, confirms investments in generative AI | TechCrunch

Nov 03, 2023 - techcrunch.com
Apple CEO Tim Cook has defended the company's progress in AI during a Q4 earnings call, highlighting recent developments such as the Personal Voice and Live Voicemail features in iOS 17. Cook also confirmed that Apple is working on generative AI technologies, but did not provide further details. He emphasized that AI is the fundamental technology behind many of Apple's features, including fall detection and ECG on Apple Watch.

However, Apple is reportedly lagging behind in consumer-facing AI technologies, with companies like OpenAI, Anthropic, and Google launching notable tools recently. The company is said to be increasing its AI budget to millions of dollars per day and working on large language models, with the aim of enhancing Siri's capabilities. The next iOS version is expected to include more AI capabilities, including improvements to Siri and the Messages app.

Key takeaways:

  • Apple CEO Tim Cook has defended the company's progress in AI, citing new iOS 17 features like Personal Voice and Live Voicemail as examples of its innovation with AI technologies.
  • Apple is also working on generative AI technologies, but Cook declined to share specific details about this project.
  • Despite these advancements, Apple is perceived to be lagging behind in consumer-facing AI technologies, with companies like OpenAI, Anthropic, and Google launching notable tools recently.
  • Apple is reportedly expanding its AI budget to millions of dollars a day and is working on large language models (LLMs) in an effort to improve Siri's capabilities and automate tasks.
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