The author suggests that Cook's focus on short-term profit and operational efficiency has led to a lack of innovation and investment in product design and development. Apple's future is uncertain, with its share price down and lagging behind the Nasdaq-100 index. The company is now focusing on artificial intelligence (AI), but the author argues that this is unlikely to significantly impact the bottom line. The article concludes by stating that while Cook has returned value to shareholders, he has not been able to bring a market-shattering product to shelves, and it's unclear if he ever will.
Key takeaways:
- Apple, under the leadership of Tim Cook, is facing a decline in iPhone sales and revenue, and is struggling to find its next big innovative product.
- Apple's strategy of focusing on short-term profit over long-term strategy is casting a shadow over its future, with the company facing antitrust cases that could potentially disrupt its business model.
- Two major product flops, the Vision Pro headset and the Apple Car, highlight the drawbacks of Cook's divestment from product design and development.
- Despite these challenges, Apple is still a major player in the tech industry, but its future success is uncertain as it struggles to deliver another market-shattering product.