Apple discounts new iPhones in China amid increasing smartphone competition
Jan 02, 2025 - businessinsider.com
Apple is offering discounts on iPhones in China for the second consecutive year due to increased competition and missed earnings estimates in the region. The discounts apply to the latest iPhone 16 models, as well as the iPhone 14 and 15, and will run until January 7. The company faces stiff competition from local brand Huawei, which has seen strong sales, and potential tariffs on Chinese goods could further challenge Apple's market position. Additionally, Apple's new AI technology is not yet available in China due to regulatory requirements, prompting the company to explore partnerships with local firms like Tencent and Bytedance.
Outside of China, Apple is offering a free trial of AppleTV+ this weekend to attract more subscribers. The company is navigating a challenging environment in China, where it produces most of its popular products, amid threats of high tariffs from President-elect Donald Trump. These tariffs could lead to retaliatory measures by China, further complicating Apple's business in the region.
Key takeaways:
Apple is offering discounts on iPhone models in China amid increased competition and missed earnings estimates.
Huawei's strong sales and potential tariffs on Chinese goods pose challenges to Apple's market position in China.
Apple's new iPhone 16 features AI technology, but it is not yet available in China due to regulatory requirements.
AppleTV+ is being offered for free outside of China to attract more subscribers.
