Despite the lack of concrete details, Apple CEO Tim Cook has emphasized the company's commitment to AI and its unique advantages, including seamless hardware, software, and services integration, and a focus on privacy. The company's own efforts in language models seem to be directed towards processing in its own device, taking advantage of the abilities of its own processors and maintaining control over privacy. The company is expected to make a significant launch in the AI field, following the cancellation of its self-driving car project and the completion of its first mixed reality glasses, the Vision Pro.
Key takeaways:
- Apple is expected to announce its next steps in the field of open AI at the annual Worldwide Developers Conference on June 10, potentially involving the integration of ChatGPT or Google's Gemini technology.
- Analysts predict that Apple's entry into the generative AI race will not be about directly competing with OpenAI and Google, but rather choosing one of them to work with its chatbots and other AI services.
- There is speculation that Apple may revamp its Siri voice assistant to make it truly intelligent, potentially using ChatGPT or Gemini, which would mark the end of Siri as it currently exists.
- Apple has a distinct advantage over its competition as it manufactures its own processors for its devices, and has been making significant investments in generative AI, with CEO Tim Cook stating that the company is "looking forward to sharing some very exciting things with our customers soon."