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Apple faces heat from investors over slow AI development

Mar 01, 2024 - businessinsider.com
Apple is lagging behind its Big Tech peers in the development of generative AI products, causing concern among investors. While companies like Google, Microsoft, and Meta have been rapidly launching AI products, Apple has yet to make any significant announcements. However, Apple's CEO Tim Cook reassured shareholders at the company's annual meeting that they are heavily investing in AI and see "breakthrough potential" in the technology.

Despite the lack of specific details on Apple's AI development, Cook promised to disclose the company's plans later this year. However, a request for an AI transparency report, which would have examined the ethics of Apple's AI usage, was voted down by shareholders at the meeting.

Key takeaways:

  • Apple has been slower in developing generative AI products compared to other Big Tech companies like Google, Microsoft, and Meta, causing concern among investors.
  • Apple's CEO Tim Cook reassured shareholders that the company is heavily investing in AI and sees great potential for the technology, promising to disclose more plans later this year.
  • Despite the demand for AI, some believe the market is driven more by narrative, with calls for Apple to have a compelling story in the AI space.
  • Apple shareholders voted against a request for an AI transparency report, which would have investigated the ethical use of AI within the company.
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