The decision to end Project Titan represents the conclusion of a multibillion-dollar effort. Despite this, Apple plans to reveal new AI capabilities such as automated tools for software development and features for summarizing news articles at its developers conference in June. These features are planned for iOS 18, scheduled for release around September. Apple had initially planned to release a model with advanced self-driving features by 2026, but this was pushed back to 2028.
Key takeaways:
- Apple is winding down its electric vehicle (EV) project, known as Project Titan, which had been in the works since around 2014.
- Many of the 2,000 employees previously on the car team will shift to the artificial intelligence (AI) division under executive John Giannandrea, focusing on generative AI projects.
- Apple had attempted to build a powerful, energy-efficient AI system in the car to make it fully autonomous, but faced many AI challenges.
- Despite pushing back its plans and reducing the selling price of the model, Apple still plans to reveal new AI capabilities at its developers conference in June, with the first new features planned for iOS 18 and scheduled for release around September.