Despite the internal development, Apple employees are banned from using third-party AI tools like ChatGPT and GitHub Copilot due to data confidentiality concerns. The company is also facing stiff competition from other tech giants like Google, Microsoft, Amazon, and Meta, all of which have their own AI products in development. Despite these challenges, Apple CEO Tim Cook has stated that AI is "absolutely critical" to the company. Analysts predict that Apple may launch its generative AI feature around late 2024.
Key takeaways:
- Apple is reportedly working on its own AI product, internally referred to as 'Apple GPT', under the leadership of AI chief John Giannandrea.
- The company has been testing an 'Ajax' framework for large language models, which is said to be more capable than the prior-generation ChatGPT 3.5.
- Apple's work on generative AI could eventually be incorporated into its Siri voice assistant, but the company faces challenges related to privacy and Siri's existing design.
- Apple is expected to have some kind of generative AI feature available on the iPhone and iPad around late 2024, despite claims that the company's work on generative AI is 'significantly behind its competitors'.