The complaint highlights that Apple has acknowledged the absence of these promised features and has delayed some AI improvements for Siri until 2026. The lawsuit also criticizes Apple's slow progress in AI compared to competitors like Microsoft and Amazon. Despite Apple's efforts in AI privacy through its Private Cloud Compute, the delivered features have been underwhelming. The company has reportedly shuffled its AI leadership, appointing Mike Rockwell to manage Siri, indicating internal concerns about its AI strategy. Apple has not commented on the lawsuit, and Siri remains unable to address related queries.
Key takeaways:
- Apple is being sued for allegedly misrepresenting the AI capabilities of its Siri digital assistant in a marketing campaign for the iPhone 16.
- The lawsuit claims Apple violated multiple consumer protection laws by promoting non-existent features, leading consumers to purchase unnecessary new phones.
- Apple has acknowledged delays in AI personalization improvements for Siri, which are now expected in 2026.
- Critics argue that Apple is falling behind in the AI race compared to competitors like Microsoft, Alphabet, Amazon, and Meta.