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Apple Has Big AI Plans for Mac — and iPhone, too - Video

Mar 08, 2024 - cnet.com
Apple is reportedly planning to integrate artificial intelligence (AI) into its Mac and iPhone products, according to a press release. The company, which has traditionally shied away from using the term AI, preferring to use "machine learning", is now embracing AI as a key battlefield for laptop and PC companies. The new M three processor in the MacBook Air is designed to handle AI tasks better than before, and Apple CEO Tim Cook has confirmed that generative AI software will be coming to Apple products later this year.

The company is also reportedly exploring AI that could automate the creation of Apple Music playlists, make slideshows, and make search smarter in the spotlight tool. However, Apple will need to balance the use of AI with its commitment to privacy protections. The company is also keen to avoid using AI in a way that devalues human-made creations or alters reality, as seen in some Google products. Instead, Apple is looking to use AI to assist with basic tasks and improve user experience.

Key takeaways:

  • Apple is focusing on AI development for its products, including the MacBook Air and iPhone, with the M three chip enhancing AI tasks.
  • Apple is reportedly exploring AI that could automate the creation of Apple Music playlists, make slideshows in Keynote, and enhance search capabilities in the Spotlight tool.
  • Apple's focus on AI is driven by competition with companies like Microsoft and Nvidia, but the company must balance this with its commitment to privacy protections.
  • Existing AI features in Apple products include photo enhancement, live text, personalized photo memories, and voice recognition, with more features expected in the upcoming iOS 18.
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