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Apple Intelligence is the company's new generative AI offering | TechCrunch

Jun 10, 2024 - techcrunch.com
Apple has announced Apple Intelligence, its new generative AI feature that promises to offer highly personalized experiences with a focus on safety and privacy. The feature, which is integrated into all of Apple's operating systems, including iOS, macOS, and VisionOS, is designed to understand and adapt to the user's personal context, such as routines and relationships. The system is built on large language and intelligence models, with much of the processing done locally on the device. However, some tasks will be performed off-device in the cloud, with Apple adding a Private Cloud Compute to increase privacy.

The new AI feature also includes a significant update to Siri, which is now more deeply integrated into Apple's operating systems. Siri will no longer be just a voice interface, as Apple is adding the ability to type queries directly into the system. This move acknowledges that voice is not always the most effective interface for such systems. The company has emphasized that Apple Intelligence goes beyond artificial intelligence, describing it as personal intelligence and the next big step for Apple.

Key takeaways:

  • Apple has unveiled Apple Intelligence, a generative AI feature that promises to be built with safety and privacy at its core, offering highly personalized experiences.
  • The feature will be integrated into all of Apple's operating system offerings, including iOS, macOS, and the latest, VisionOS.
  • Apple Intelligence is built on large language and intelligence models, with much of the processing done locally on the device, though some will be done off device in the cloud.
  • The company is also updating Siri, integrating it more deeply into its operating systems and adding the ability to type queries directly into the system to access its generative AI-based intelligence.
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