Apple's senior vice president of software engineering, Craig Federighi, emphasized that the AI system will prioritize privacy by processing data on the device rather than in the cloud. This means that while the AI will be aware of users' personal data, it will not collect it. This move is seen as an attempt to shift generative AI from being a digital assistant that relies on cloud servers to a more integrated system that performs tasks on the device itself.
Key takeaways:
- Apple has announced a new feature called Apple Intelligence, an artificial intelligence system that will enhance the user experience on iPhone, Mac, and iPad.
- Apple Intelligence will only be available on iPhone 15 Pro, iPhone 15 Pro Max, and Apple Silicon computers released in 2020 or newer, making other devices obsolete for this feature.
- Unlike other generative AI systems that rely on remote cloud servers, Apple Intelligence will perform computations on the device itself.
- Apple's senior vice president of software engineering, Craig Federighi, emphasized that the on-device processing of Apple Intelligence is a privacy feature, as it allows the system to be aware of personal data without collecting it.